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meso-KonicaMinolta ELC 2005

Konica-Minolta European Leadership Conference
October 2005
Berlin, Germany

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For this two-day event promoting the new products and business strategies of the Konica-Minolta brand, event organizers VION and their A/V partner SATIS & FY were looking to create a spectacular and very networked interactive lighting system spanning the width of the very large venue. VVVV was the ideal tool for this demanding task. Thus, Satis&Fy chose us as partner for a joint project.

In between shows by Jamiroquai and Bob Dylan, the Berlin Arena played the rather impressive host to a total of 3000 international visitors. The meso part in the all-day events consisted of controlling the center stage projection, tens of thousands of LEDs, forty-two plasma screens and a dozen more projections in the rear of the hall. Thanks to vvvv's multi-head capability, these 56 individual video feeds were being generated in real time by only 14 quite regular computers, keeping the whole setup very affordable.

From center stage, three 35m-structures, called 'Light Streams', protrude to the rear of the hall, each clad with 14 plasma screens and containing three rows of RGB LEDs in groups of 136 individually-controlled DMX fixtures. Altogether 3 DMX universes, controlled from one VVVV PC.

At the end of each Light Stream, a product showcase forms a stark tubular shape built out of semi-transparent fabric. More projections cover the interior and exterior walls of this hub, with realtime soft-edge and distortion correction plus particle and image animations again rendered in realtime by vvvv.

Animated content can drift through the entire hall, moving seamlessly from the Main Stage to the Light Streams to the Hubs.

Sceneries change from a sober daytime atmosphere through dramatic live music effects to glamourous nighttime gala lighting.

meso team:
David Dessens, Sebastian Gregor, Tebjan Halm, Sebastian Oschatz, Tobias Teickner, Sven Bauer, Oz Ünsal, Max Wolf

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