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The new Google Campus is situated in the Old Street area of East London or “Silicon Roundabout” and is regarded as the UK’s answer to Silicon Valley.

The opening was a great success and in classic Google style, the unveiling of the plaque was not the typically dull moment found at most launches.

As the Chancellor pulled on the lever, he triggered the mapping of the graffiti style plaque with dynamic 3D visual effects, creating an electrically themed animated show.

George Osborne was suitably wowed by the performance, stating:
“I’ve opened some plaques in my time, but this one was by far the most interesting.”
He went on to deliver a well received speech to entrepreneurs and techno-enthusiasts, expressing his desire for the UK to become the hub for technology in Europe”.

The launch follows a line of previous events where we’ve provided our digital expertise to internet giant Google. In November 2011, we supplied 8 custom YrWall Digital Graffiti Walls for Google’s EMEA sales conference in Dublin, and again in February we provided a YrWall and two of our award-winning interactive Digital Surfaces for the opening of Google’s new offices in Covent Garden.