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Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian
Recent VJ performances on Circle of Light 2018 festival (Moscow)
most graphics is generated and performed with vvvv (plus a bit of Tensorflow, etc)
reserved first prizes, so can be seen as a proper showcase
PITCH! is an immersive experience that will excite visitors of all ages, while providing the basis for a range of educational curricula for visiting school groups, youth sports teams and other youth development organizations.
Sited within the Yogi-Berra-Museum’s 800-square foot atrium, PITCH! allows visitors to face off against an animated batter and catcher displayed on a video wall. When players throw a soft rubber ball against the wall, the installation tracks the ball’s measured velocity as well as the accuracy of the pitch (“strike” or “ball.”) The animated characters on screen react to each pitch in keeping with the rules of the game, with the batter swinging at “good” pitches and passing on balls, and the catcher delivering an apt “Yogi-ism” as appropriate. Players can compare throwing speeds, which will flash on screen after each pitch.
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