» Project 850
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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~4d ago

joreg: In case you missed: We're starting with free bi-weekly introductions to #vvvv next week in #berlin free-vvvv-intro-workshops-this-summer-in-berlin #creativecoding

~5d ago

guest: uno|https://platform.uno/

~12d ago

joreg: @beyon too bad. but from now on we have a fixed schedule: every 4th tuesday in the month! hope this helps to plan evvvveryones visits

~12d ago

beyon: joreg: ah, bad timing, I would be happy to attend but I doesn't look like it will work out

~12d ago

joreg: @beyon any chance you can add 2 days to stay? would be great to have you at the (not yet announced) #vvvv meetup on the 23rd!

~13d ago

~13d ago

beyon: I'll be in Berlin July 13-22 - anything interesting going on in that time frame?