» Project 850
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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~13h ago

joreg: another step closer: we've announced the licensing model for upcomming vvvv gamma: vvvv-gamma-licensing #vvvv #vl #visualprogramming

~22h ago

synth: Heya! is there a node to trat geometry as double sided? Or i should fix it in 3d app?

~3d ago

joreg: if you haven't yet: we're still accepting entries to our 2019 survvvvey https://goo.gl/forms/g3t6gwSwUfZwMOyd2 #vvvv

~3d ago

joreg: @polyrhythm these look great. do you know you can share a screenshot by simply pressing ctrl+3 on a renderer?!

~3d ago

polyrhythm: @AKa-visuals yep your comment helped me prioritize them :)

~3d ago

AKa-visuals: @polyrhythm ohhhh you heard my wishes.. supercool

~3d ago

polyrhythm: IBL support WIP for raytracer: https://i.imgur.com/qnngDIU.jpg

~8d ago

domj: Little vvvv robotics and light control in the Tschechisches Zentrum Berlin in few hours, just patching en route https://bit.ly/2V0FAb3 ;)

~8d ago

AKa-visuals: @polyrhythm Stunning!.. cant wait for ibl integration. Keep on!

~8d ago

catweasel: @polyrhythm looks lovely!