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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~1d ago

domj: Catching up with the Midweek Patch Therapy excerpts, expect more videos over the week. https://youtu.be/36r8LnHaS7g

~2d ago

mediadog: @evvvvil hey you made the webgl-dev-list cool stuff list: http://gfxprose.blogspot.com/2020/05/cool-webgl-stuff-2020-05-21.html

~3d ago

evvvvil: Yo I'm live doing a VJ set made in vvvv for OUTLINE demoparty with OddJohn DJing! Come see us play here: https://www.twitch.tv/outlinedemoparty/

~4d ago

domj: A blast to read with great references. Thoughts on how to make programming more learnable and understandable. http://worrydream.com/LearnableProgramming/

~4d ago

gegenlicht: @evvvvil damn. - missed it. Such unique styles, others would create 1000 twitter loops from one of ur sessions. :3 #bobrossmarch

~5d ago

sebescudie: Vous voulez vous mettre à #vvvv ou vous connaissez quelqu'un qui aimerait? Je donne un webinaire en français! https://nodeforum.org/announcements/introduction-au-creative-coding-avec-vvvv-gamma/

~5d ago

domj: Hope to see you at Midweek Patch Therapy at 17:30 today! https://therapy.domj.net/

~5d ago

domj: @evvvvil ooh that electric fog at 2:30

~6d ago

evvvvil: Yo bros I'm live on Twitch showing my vj tool made in vvvv with my new raymarching library. https://www.twitch.tv/evvvvil_

~6d ago

domj: Playing with Shapes in Schéma 0.1.1a with vvvv beta based audio analysis https://youtu.be/EbdbSbtwrvA