» Project 850
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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~22h ago

david: who is going to sensorium? I will be there. Hope to see some of you

~2d ago

evvvvil: "Alexa's wet dream" our 4kb PC Intro ranked 5th at Revision. Music by Hoffman + Noby. Code/design by this prick. https://vimeo.com/331871498

~4d ago

joreg: reminder: this wednesday #vvvv meetup nr 8 in #berlin 8-berlin-vvvv-meetup

~5d ago

metrowave: Yes, thanks for the streamming.

~7d ago

Hadasi: ...classic

~7d ago

Hadasi: @welove the videos are still up there https://www.twitch.tv/wirmachenbunt/videos

~7d ago

welovemedia: Big thanks for the stream, will this stay online or be shared as a download for those who could not watch it live?

~7d ago

CeeYaa: Big THX for the daylong streaming - and amazing Project Insights https://www.twitch.tv/videos/412932722

~8d ago

u7angel: twitch livestream vvvv gamma