» Project 850
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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~7h ago

tonfilm: even more #GPU #debugging with #renderdoc and #vvvv #dx11: debug-dx11-frames-with-renderdoc

~18h ago

lev: Heyy. Any vvvv guys in Amsterdam now?

~1d ago

StiX: @vnm there is contrib, just search forums and page

~2d ago

vnm: Hi! How can I get PC-name in VVVV?

~2d ago

mediadog: @fleg Yes, will be premiering a new public work at Times Square the 25th - drop a line!

~3d ago

vasilis: Really nice!