» Project 850
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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~2d ago

joreg: Two #vvvv workshops this week in #berlin: Friday: Physical Computing, Saturday: Computer Vision. Tickets: upcoming-full-day-vvvv-gamma-workshops-in-berlin

~3d ago

joreg: @cznickesz also feel free to join our chat for such questions: chat

~3d ago

cznickesz: @joreg: Yeah, I´ll give it a try! Thx

~3d ago

joreg: @cznickesz: we're hoping this week. but depends on feedback. please test your project and let us know if it works.

~3d ago

cznickesz: @joreg: I should stop asking my questions so cryptic ;-) So right away: is final Beta39 hours, days or weeks away?

~3d ago

joreg: @cznickesz: the idea of an RC is exactly to make sure your projects will work with it. your last chance to report problems with b39.

~3d ago

cznickesz: So how "RC" is the "RC3"? I have to update an old project soon and I´m wondering if I should wait and directly update to Beta39

~3d ago

joreg: @takuma, the "one frame" issue was fixed in RC3 for beta39, see: beta39-release-candidate

~3d ago

Takuma: @joreg thank!! Ill try this. Are there a way to send video texture from vvvv to vl? fromimage node in vl somehow only sends 1 frame

~3d ago

cznickesz: @ravasquez thx, so I need to stop avoiding nuget in the end ;-)