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Project 850

Project 850 combines computational design and creative coding to design the visual language of the global print campaign for the BMW 8 Series. Using VVVV we coded live visual caustics, light reflections and gradients to fit the desired aesthetics in reference to the individual architecture. The generated content is then projected into space, covering the product and filling the environment with digital lighting.

Credits:
Art Direction Photography: Igor Panitz
Art Direction Digital Content: Waltz Binaire
Technical Direction Digital: Mickey van Olst
Generative Design: Pavel Karafiat
Projector Setup: Proietta
Technical Director Projector: Matteo Pertusio
Post Production: rhein.Art Postproduktion and Stefan Eisele Postproduktion
Production: Peak Productions
Agency: Serviceplan, Christine Behrendt, Sebastian Stabenau, Adam Karger, Jan Grothklags
BMW: Judith Hebele, Amelie Klim, Heiko Kircher

Video:
Camera1: Davide Marcone
Camera2: Timothy Heys Cerchio
Music: Balanescu Quartett - Mother
Colorgrading: André Froelian

princemio, Tuesday, Oct 9th 2018 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~1d ago

ravazquez: @karistouf you can use my Global S&R contribution for this purpose

~2d ago

joreg: yes, no S/R. OSC is one way to communicate btw. instnces.

~2d ago

karistouf: @joreg: between 2 differents instances of VVVV on same computer,no S and R (values) possible ? only OSC way ?

~4d ago

tonfilm: glad to share the second update on the #vl #xenko #3d library: #vvvv #visualprogramming #creativecoding vl-xenko-3d-engine-update-2

~6d ago

joreg: rather toot then tweet? follow the hype and us on mastodon: https://mastodon.xyz/@vvvv #vvvv

~7d ago

ggml: any recommendation for renting visuals-grade pcs in berlin ?

~7d ago

metrowave: Structure Sensor Core now for Windows: https://store.structure.io/buy/structure-core cool features, could be useful in vvvv

~7d ago

yar: @levi I used xml, expresso and scripts for importing/exporting (c4d <-> VVVV)

~7d ago

levi: @yar . yea thanks. was a bit outdated that one. but c4d has the ascii importer now that did the trick.