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MAGENTA1 MAPPING

credits S. Retschitzegger, M. Retschitzegger, J. Holzer, W. Glökler, H. Richter, D. Huber, A. Hernandez, J. Schmidt, A. Manzanares, S. Rosinski, M. Steinbeck, N. Matveiev

MAGENTA1 MAPPING

magenta 1 mapping
magenta 1 mapping
magenta 1 mapping

At IFA 2014, Telekom launched its new Magenta 1 pricing scheme via a large-scale mapping production. Based on a concept and architecture by q bus, the Magenta 1 CI was staged in space to impressive effect using hundreds of physical “trixel elements” affixed to the stand’s exterior surfaces as well as a central sculpture.

m box brought these trixels to life via generative projection mapping – and then combined these projections with large-scale embedded moving images. To this end, the m box vvvv based media servers served a total of 48 projectors with graphic modules – all generated in real-time. This generative feed enabled flexible adjustments of the contents on location and optimization for spatial effects.

The basic atmospheric visuals (several scenic loops) were regularly interrupted by an immersive 1-minute “Magenta Eins” production: Throughout this interlude, the entire trade fair booth underwent an even more striking media transformation due to further dimming of the lights and a synchronized 360° soundtrack.

In addition, m box also programmed and designed audio-reactive modules for band PAs and a stage performance with laser tracking controls for the central media sculpture.

tin, Sunday, Feb 8th 2015 Digg | Tweet | Delicious 0 comments  
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Shoutbox

~2d ago

joreg: reminder: this wednesday #vvvv meetup nr 8 in #berlin 8-berlin-vvvv-meetup

~3d ago

metrowave: Yes, thanks for the streamming.

~5d ago

Hadasi: ...classic

~5d ago

Hadasi: @welove the videos are still up there https://www.twitch.tv/wirmachenbunt/videos

~5d ago

welovemedia: Big thanks for the stream, will this stay online or be shared as a download for those who could not watch it live?

~5d ago

CeeYaa: Big THX for the daylong streaming - and amazing Project Insights https://www.twitch.tv/videos/412932722

~6d ago

u7angel: twitch livestream vvvv gamma

~7d ago

u7angel: @domj, sure

~7d ago

domj: @u7angel: nice! How about the talk later at 7?

~7d ago

u7angel: vvvv-gamma-presentation will be streamed on twitch, starts 2pm, channel name is vvvv gamma