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MAGENTA1 MAPPING

credits S. Retschitzegger, M. Retschitzegger, J. Holzer, W. Glökler, H. Richter, D. Huber, A. Hernandez, J. Schmidt, A. Manzanares, S. Rosinski, M. Steinbeck, N. Matveiev

MAGENTA1 MAPPING

magenta 1 mapping
magenta 1 mapping
magenta 1 mapping

At IFA 2014, Telekom launched its new Magenta 1 pricing scheme via a large-scale mapping production. Based on a concept and architecture by q bus, the Magenta 1 CI was staged in space to impressive effect using hundreds of physical “trixel elements” affixed to the stand’s exterior surfaces as well as a central sculpture.

m box brought these trixels to life via generative projection mapping – and then combined these projections with large-scale embedded moving images. To this end, the m box vvvv based media servers served a total of 48 projectors with graphic modules – all generated in real-time. This generative feed enabled flexible adjustments of the contents on location and optimization for spatial effects.

The basic atmospheric visuals (several scenic loops) were regularly interrupted by an immersive 1-minute “Magenta Eins” production: Throughout this interlude, the entire trade fair booth underwent an even more striking media transformation due to further dimming of the lights and a synchronized 360° soundtrack.

In addition, m box also programmed and designed audio-reactive modules for band PAs and a stage performance with laser tracking controls for the central media sculpture.

tin, Sunday, Feb 8th 2015 Digg | Tweet | Delicious 0 comments  
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~1d ago

joreg: Don't forget: This months #vvvv meetup in #berlin is happening on the 27th: 12-berlin-vvvv-meetup

~1d ago

joreg: @u7 @CeeYaa, we're investigating this...

~1d ago

tonfilm: Under the hood: We switched from #SharpDX to #Xenko math. vl-switch-to-xenko-math VL vvvv #visualprogramming #dotnet #creativecoding

~1d ago

CeeYaa: haha it was frozen for 10 seconds when I send this Shout before - using Firefox

~1d ago

CeeYaa: hui really slow speed on MainPage, Contributions ... speed in Forum quite OK

~2d ago

u7angel: mmm, the site is really slow now.

~2d ago

joreg: PSA: and we're back!

~3d ago

joreg: PSA: Thursday night starting 11pm CET vvvv.org will move servers. If all goes well we should be back soon after.

~4d ago

joreg: But first: This Friday in Berlin: Join our full day "Getting started with Generative Design Algorithms" workshop https://nodeforum.org/announcements/workshop-getting-started-with-generative-design/

~4d ago

joreg: In #Linz for #ArsElectronica? Join us for a free 2 days #vvvv workshop sponsored by businesses/responsive-spaces-gmbh Apply here: 2-day-gamma-vvvvorkshop-at-responsive-spaces-in-linz