credits S. Retschitzegger, M. Retschitzegger, J. Holzer, W. Glökler, H. Richter, D. Huber, A. Hernandez, J. Schmidt, A. Manzanares, S. Rosinski, M. Steinbeck, N. Matveiev

MAGENTA1 MAPPING

At IFA 2014, Telekom launched its new Magenta 1 pricing scheme via a large-scale mapping production. Based on a concept and architecture by q bus, the Magenta 1 CI was staged in space to impressive effect using hundreds of physical “trixel elements” affixed to the stand’s exterior surfaces as well as a central sculpture.

m box brought these trixels to life via generative projection mapping – and then combined these projections with large-scale embedded moving images. To this end, the m box vvvv based media servers served a total of 48 projectors with graphic modules – all generated in real-time. This generative feed enabled flexible adjustments of the contents on location and optimization for spatial effects.

The basic atmospheric visuals (several scenic loops) were regularly interrupted by an immersive 1-minute “Magenta Eins” production: Throughout this interlude, the entire trade fair booth underwent an even more striking media transformation due to further dimming of the lights and a synchronized 360° soundtrack.

In addition, m box also programmed and designed audio-reactive modules for band PAs and a stage performance with laser tracking controls for the central media sculpture.